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Declaration

Having taken note of the above scientific findings and being aware of the responsibility towards all current and future victims the participants in the initiative have decided to join forces and combat eating disorders creatively and constructively.

We commit ourselves to...

... promoting healthy images of women in public with all our might thereby setting a positive example for young women in particular.
... not showing the wrong “ideals“ and not admitting fashion models to catwalks and photo shootings who have been clearly diagnosed with eating disorders.
... not admitting fashion models under 15 to catwalks, as we believe that girls and boys of that age are not ready for the professionalism of the fashion industry and would only run the risk of conveying the wrong messages to peers undergoing the difficult stage of pre-adolescence.
... urging our members and fashion agencies to only carry clothing sizes 34 (British size 8) and up in their lines of clothing, as we are convinced that regular sizes are necessary not just from the health, cultural and ethical point of view, but from the economic point of view as well.
... supporting medical facilities and associations in launching information campaigns aimed at modifying beauty ideals towards positive identity formation and social behaviour.
... using our contact with the media to call for a ban of photographs depicting women who are suffering from eating disorders or who are clearly too thin, as well as for a ban of contents glorifying thinness – as in diet instructions – and declaring women’s bodies - and increasingly those of men too – as “problem zones” that need to be dealt with.
... providing for internal regulations which take into account the principles expressed in this declaration.

We hope for the consent of all those who can influence society’s good examples in a positive and health-promoting way (advertising, industry, business, the media, fashion producers, fashion designers, modelling agencies, photographers, stylists and others).

******

This declaration of intent is binding for all signatories.

Beate Wimmer-Puchinger
Commissioner for Women’s Health, City of Vienna

Vienna, February 21, 2007

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