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The Initiative S-O-Ess is supported by
Christina Stürmer, Pop singer
I have been to several photo shootings already and I know they use a lot of special effects. Appearances are deceiving.

Cordula Reyer, Top model
Size 32 ought to be banned from the catwalks. We would be one step ahead if fashion shows started presented size 34 and up.

Sophie Karmasin, (Dr.) Manager „Karmasin Motivation Research“
We want to help bring about a change in awareness where gender roles are concerned-among people, with the media, in business and industry.

Nhut La Hong, fashion designer
My fashion is there to make you beautiful whether you are thin or voluptuous. Exposing people to empty ideals and depriving them of the equilibrium of a healthy body has nothing to do with my fashion philosophy.
Manfred Pichelmayer (Dr.) President of the Austrian advertising council,
section advertising & market communication at the Vienna Business Chamber
At the Austrian Advertising Council we consider it our task not to communicate the wrong ideals, e.g. by presenting women who are too thin. Advertising needs to show healthy bodies in all varieties.
Doris Rose, Manager and owner of fashion label Jones
Of course models should be slim but not scrawny. But it is not just the models who are getting thinner all the time: stars, people in the international media, and singers too are subjecting us how to live unnaturally. "Size zero" is not cool - stop it!
Andrea Weidler, Manager „Wiener Models“ (Models in Vienna)
We must win the media over to join our battle against thin models. Size 32 is disdaining of women. We have to communicate: "starving is mega out".
Melanie Scheriau, Top model
We were virtually bombarded by disorted ideas of beauty and "this is what´s cool" ideals in the media. It is certainly not cool to stumble out of bars night after night, or to nibble on nothing but a lettuce leaf all day long. It is not cool to starve yourself just because you want to look like your favourit actor.
Inge Prader, Star photographer
Since I started out as a photographer more thand 20 years ago, models have been getting thinner and thinner. They have now arrived at a point beyond reason or aesthetics.
Sasha Walleczek, ATV Star "You are what you eat"
Eating disorders have many causes. Slim/thin models advertised by the media are one of them, but so are the wrong values which can lead to low self-esteem and which claim slimness as the measure of all things.
Ilse Dippmann, Austrian Women´s Run
Girls and women ought to discover their love for physical exercise at the Austrian dm Women´s Run and accept themselves as they are instead of starving themselves to sickness by following unhealthy media ideals.

Norbert Kettner, departure
Because fashion is a major form of expressing contemporary culture we must ehighten our sensitivity towards critical developments and we must exercise the necessary sense of proportion. That is also why I support the initiative S-O-Ess.
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