Inhalt

The initiative

We ascertain:

Eating disorders are a societal phenomenon of our times. The number of girls and women falling ill with anorexia, bulimia and binge eating disorders is on the rise. Most recently, however, boys and men too are increasingly having to cope with these symptoms.

Unrealistic beauty ideals derived from an exaggerated desire to be slim and young provide a perfect breeding ground for eating disorders. The fashion world, industry and business communicate unhealthy medial “examples” propagating extreme thinness and physical aesthetics linked with recognition, success, happiness and self-esteem. All of this may have serious consequences.

The Initiative’s Objectives:

Unrealistic - and thus unhealthy - ideals for women are to be corrected, while health-promoting standards are to be established through concerted action and close cooperation on the part of the media, advertising, business, industry and the fashion world.

 

Theses objectives are to be achieved by:

• Exchange and networking with opinion leaders and prominent representatives from industry, business, the media, advertising and the fashion world
• Networking knowledge between experts on eating disorders and representatives from industry, business, the media, advertising and the fashion world
• Generating responsibility, social conscience and alertness in these fields towards establishing corporate social responsibility
• Endorsing an international trend to fight exaggerated efforts to be slim and young
• Launching new initiatives against eating disorders (e.g. by establishing quality seals for businesses communicating healthy images of women, developing ethical guidelines and a lobby for voluntary self-restriction, etc.)

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